7 Amazing Benefits of Having a Sales Funnel for Local Businesses
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Why your local business needs a sales funnel or landing page today.
1. You can track the progress of each lead as it moves through your funnel, know exactly where they are in the sales process, and nurture them accordingly.
2. It allows you to Qualify more leads, because you're able to weed out unqualified ones early on
3. You can automate most of the sales process, which saves you a lot of time and energy
4. A well-oiled funnel will help Convert more leads into customers
5. It gives you a bird's eye view of your business's health and performance
6. It helps identify opportunities for growth and expansion
7. Funnels are an essential part of any online marketing strategy
BONUS BENEFITS:
1. You can track your progress and see which marketing channels are bringing in the most leads
2. You can create a system where you are automatically following up with leads
3. You can qualify leads before they ever even speak to you, saving you time and energy
4. You can increase your prices because you know people are actually interested in what you have to sell
5. You can build relationships with customers who have already been warmed up by your funnel
6. You get to focus on providing value and solving problems instead of chasing down leads
The Power of Sales Funnels for Local Businesses
Most local small businesses rely on local reviews and directory listings to attract new customers, but some businesses may take the local ad route with coupons, local magazine ads, and even radio spots to maximize sales funnels.
What is a sales funnel?
A sales funnel is a process that leads people into buying from you. You should know what happens in each stage of this process.
A sales funnel is a process used by businesses to convert leads into customers. Sales funnels consist of stages such as awareness, interest, decision, action, and follow-up. In this example, we'll be using the Awareness stage.
Similar to the real-life example above, an online marketer can use many different ways to get traffic to his website. He can use search engines, social media, paid advertising, etc. But he also uses a similar process as described in the previous example. He gets visitors to his site, then he converts them into customers.
How the search intent transformed sales funnels
Your sales funnel should be designed to get them into the funnel at any stage of the buying process. You need to make sure that your sales funnel is flexible enough to allow them to enter at any point.
Prospects might enter and leave your funnels, then enter again. That means the new online sales funnels and buyers journeys narrows and widens many times as the prospect researhes and collects enough information to decide if you're right for them. Don't worry, though, because the sales funnel still works and it works better than before.
You need to make sure that you're using all of your marketing channels to get more traffic to your site. Your SEO should be working with your other marketing channels to help you reach more people.
Personalize your funnel according to behavior. Track user interactions with your Content to serve relevant, targeted Marketing Messages based on their Intent. Invest in Re-Engaging Lost Visitors. As Customers Leave and Enter Your Funnel Multiple Times, It’s Critical To Use Retargeting And Remarketing To Recover Potential Customers And Push Them Down The Funnel.
Retaining existing customers is more profitable than acquiring new ones. You should focus on retaining current clients by offering them additional services or products.
Gather Data on Your Target Market
Your current customers are interested in buying products or services that help them solve problems. You should be able to identify these problems by looking at how people use your product or service. You should also know who your target audience is, and what motivates them to buy your product or service.
Top of the funnel Awareness stage
Your online sales funnel starts with traffic sources. These are various marketing channels that drive visitors to your site and into your marketing funnel,like SEO(organic traffic)–These are users that find your website organically through a Google search. It’s a free traffic source; however, it requires SEO to rank high in search results.
Paid Ads (aka PPC) - These are ads that can show up on Google, Facebook, or other websites. Social Media – Facebook, Instagram, Twitter, and others can drive social traffic to your site.
Youtube Videos – Videos are very popular and engaging content. With Youtube SEO you can attract eager prospects into the sales funnel. Referral Traffic – This is the traffic that come to your website from a linked site.
Traffic sources include direct traffic, organic traffic, social media traffic, etc. Direct traffic includes people who type in your domain name or come from bookmarks. Organic traffic comes from search engines. Social media traffic comes from Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Reddit, Tumblr, StumbleUpon, etc.
Best content strategy for the Awareness stage
People in the awareness stage are learning about the problem and potential solutions. Your content should help them solve problems. Educational or informational content is ideal.
Blog posts (how-tows, lists). Videos (Tutorials). Podcasts (podcasts). Infographics. Run keyword research to find out what are Some problems your potential customers are Struggling with. Create in-Depth Content around Those Keywords and Do SEO so that your Website Comes up on the Top Page of Search Results. Your Goals For the Awareness Stage (Top of the Funnel) Are To:
This is a very interesting article about the peak user interest. I think that we should use this article because it explains what peak user interest is. We should also use this article because it gives us some tips on how to write articles. Our Goal it to provoke curiosity or get people to try and take two steps forward to learn more about our business or products.
Leads are people who know about you but haven't signed up yet. They're interested in what you do, but aren't ready to buy now. You should focus on nurturing those leads until they become customers or salespeople.
Middle of the funnel Consideration stage
At this stage, the potential customer understands their problem better. They also know more about what you offer them. This is an opportunity to build rapport. However, you also know a whole lot more about your lead than before. You understand exactly what he needs, or what he is interested in, based on his interactions with your content.
This is an example of how we can use our model to understand what users want or need. We can also use this information to help us create better content. For example, if we know that people who visited our women’s handbags section were interested in purses, then we might be able to write articles that focus more on handbags than other types of items.
Targeted messaging is a great way to nurture leads. Relevant, personalized content is more effective than generic messages. This results in a tight bond and increases your chances to make a sale.
Brands that nurture leads get 50 percent more sales-ready customers and 47 percent larger purchases. Types of Content That Work Best in the Consideration Stage is Reports. Case Studies. Customer (Success) Stories. Testimonials. Demo & Tutorials. Webinars.
Use drip campaigns to win over leads in the consideration stage
At this stage, leads are considering different options. You should send them a drip campaign to help you convert them into customers.
Email sequences are usually used to send out promotional messages to people who subscribe to them. They're also used to send out newsletters, and other types of marketing material. In this case, we've created an email sequence that sends out four different emails over the course of a week.
Each email contains a different type of content. The first email promotes a new offer, while the second email provides information about the offer. The third email explains how to redeem the offer, A and the fourth email gives instructions on how to subscribe.
Lead magnets should be something that makes people want to get in touch with you. You need to offer something valuable or interesting to them. An example could be a free report about how to start a business. This is a great way to get in contact with potential clients.
Email a case study is another option. This is when you send someone a copy of a successful project you've worked on. This shows that you're capable of doing what you say you can do.
Lead Nurturing is an important part of any business. With the help of Autoresponder tools, we can nurture our leads by sending them emails, SMSs, etc. We can also send automated follow up messages after certain time intervals. This helps us to convert more leads into sales.
And once you get your leads ready, it’ll be time to give them the last blow. As.
Bottom of the funnel Conversion stage
Persuasion techniques include: 1) Social Proof - People tend to follow what others do, 2) Authority - People defer to people who appear more knowledgeable or experienced, 3) Scarcity - People respond to perceived scarcity, 4) Liking - People prefer things that they like, 5) Commitment - People want to feel as if they've made a commitment, 6) Consistency - People prefer consistency.
Reciprocity – Deliver lots of value to your readers through your blog posts, emails, landing pages, etc. Be committed and consistent.
People love brands that make them feel good about themselves. Brands that are funny or relatable get shared more often. Humour is an important part of any brand story.
Authority – When you show knowledge and experience with blog posts you establish a high level of authority. Your articles should be ranked high in Google searches. This demonstrates your brand as an industry expert. How else would Google choose your article over others? Managing your online reputation helps build credibility and authority!
Social proof is showing case studies, success stories, and testimonials proving to your potential customers that your product/service is the best solution, and that everyone is happy with your product/service. Scarcity is using limited-time discounts, limited-time offers, countdown timers, and limited supply to signal scarcity and urgency. Compel leads to act now.
Persuasion tactics should be used throughout your sales process. But nowhere are they most important than at the end of your funnel, when you're trying to convert prospects into customers. These last emails of your drip campaign are the transition between consideration and conversions.
Landing pages should convert users into leads. We suggest aiming for a conversion rate of 3.1% - 5%. Landing pages should also convert users into customers. We suggest aiming for conversion rates of 5.1% - 8%, or even higher if possible. Landing pages should also convert visitors into buyers.
We suggest aiming for conversion rates of 1.1% - 3%. Landing pages should also turn visitors into fans. We suggest aiming for an average conversion rate of 11% - 20%. Basically it all depends on what action we are trying to drive for and how good the offer is which will determine the conversion rates plus multiple other variables.
Finalize the purchase with your landing page
Your sales page should be focused on getting people to buy something. The entire page should have a single call-to-action button that takes them to an order form. Your emails should be focused on getting them to click through to your order form.
Your landing page should match the copy in your promotional emails. Make sure you use a single, clear call-to-action button. Put your CTA above the fold. Use bright contrasting colors.
High ticket items require a conversion. Free trials or demos are needed to get people to commit to buying your product. Social proof is used to show how many other people have bought your product. Money-back guarantees are offered to make sure customers feel safe about buying your product.
Landing pages should be optimized for conversions. Remove any distracting elements from the landing page such as navigation menus, headers, footers, social media buttons, and other elements. Make sure the landing page is specifically designed for each campaign or segment. And if you do this right, you can maximize conversion rates and increase your conversion value! You can read more about conversion optimization and boosting sales in our CRO Guide.
Your conversion rate depends on how many people enter your funnel. If 100 people visit your website, but only 10 of them go to your landing page, and then only two of those people complete the transaction, your conversion rate is only 2%!
This is an example of a sales funnel. It shows how much money you can make by investing in marketing. You start out with a low investment (10 dollars) and then increase the amount over time as you get more customers.
Re-engage lost prospects
People will inevitably drop off from the sales funnel the closer it comes to the bottom. That's why it's called a funnel after all! The top part is the widest since you have hundreds of visitors coming to your website, however, it narrows down towards the bottom. However, as I mentioned before, the modern sales funnel expands and narrows multiple times! That's because people enter and exit, then re-enter your funnel again.
Retargeting ads is an effective method for bringing people who abandoned your funnel back into your sales funnel. Remarketing emails are also effective for bringing people back into your funnel.
Email remarketing is a tactic used by marketers to get more traffic back to your website. It involves sending emails to people who visited your website but didn't complete an action.
You should try to get users to sign up for your email list. But if they don't open your emails or click through to anything else, then you shouldn't bother trying to get them to sign up for your list.
Your job is not over yet, or at least it should not be. Prospects who convert should be converted into customers.
Customer Retention Loyalty and Advocacy
Don't forget about your existing customers! Focus on customer retention instead of acquiring new customers. Retaining customers is easier than getting new ones. You'll be happier if you're able to delight your current customers and you can count on returning customers.
Customers should be grateful to the company for buying their products. They should also be encouraged to give feedback and offer support. Loyalty programs should be offered to encourage repeat purchases. Customer Relationship Management software should be used to nurture customer relationships.
Customer retention is important to increase the lifetime value (LTV) of your customers. Offering additional services or products increases customer loyalty. Loyal customers become brand advocates. Delighting your customer's results in positive reviews and free promotions through word of mouth.
Free promotions are great for business. You should try them out!
How to Build a Sales Funnel for Your Business
A sales funnel helps businesses increase conversions by providing a clear path to conversion. You should know about the four sales funnel stages, and you should be familiar with different sales funnel examples. Now you're ready to design your own sales funnel.
Nurture Prospects with Content
Landing pages are great for attracting new customers. Conversion funnels help convert those leads into sales. Marketing emails nurture prospects with valuable content.
Start by creating content about the FAQ's of your product or service. Deminstrate how your problem solves X,Y,Z and who its exactly for and why you sell it. Get creative.
Encourage People to Take Action
Landing pages should be used to nudge people into taking action. Blog posts should be written to engage readers and encourage them to take action.
Don't assume your prospects will automatically buy because of what you give them. Make sure your content includes a call to action. Ask for a sale or request a follow-up appointment.
Finalize the Deal and Keep in Touch
Your sales funnel does not end with a call to purchase. Whether you sell online or offline, your conversion rate should be high enough to make sure you get paid. You need to follow up with customers after they buy to ensure repeat purchases. Content marketing helps you stay in contact with customers throughout the entire customer journey.
Optimize Your Sales Funnel
Sales funnels are vital to any business. You need to make sure that you're constantly improving them. Here are some tips on how to do this.
Content should be evaluated at each stage of the funnel. Each piece of content should perform well, and capture leads. Landing pages should match the offer, and contain calls to action. Prospects should enter their email addresses.
Compare the results of various offers. How many purchases are there from different marketing campaigns? If none are getting traction, it might be time for a rework of the sales funnel. Monitor customer retention rates.
How much conversion leads to an upsell? Cross-sale? Repeat sale? If not, then you need to focus on communication with existing customers to boost retention.
Best Sales Funnel Software
Sales funnel software tools are used by plenty of small businesses to develop effective conversion funnels. These tools help designers create, implement and optimize the most effective sales and marketing funnels.
Looking for the best sales funnel tool?
The following three software programs offer some of the best solutions when building effective sales funnels:
ClickFunnels
Sales funnel software that enables you to create an interactive landing page. You can use it as a lead capture tool, or even as a membership site for your business. It’s not only easy but also very user-friendly and packed with features.
Hubspot
Is another popular sales funnel builder. Its drag and drop interface makes it simple to build a custom solution. HubSpot provides a free trial so you can try out its platform before buying.
Systeme.io
Systeme.io is a powerful tool for creating an effective sales funnel. It allows you to create your own sales funnel or use a pre-made one. You can also use this tool to send emails, promote your product and create a landing page.
Pricing starts out free but increases as you add content.
GetResponse
The all-in-one marketing software is popular because it includes everything you need to market your business online. You can use it to promote your business on Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram, Tumblr, and more. It also helps you create landing pages, manage customer support, send emails, automate tasks, and much more. Pricing ranges from $49 to $165/month depending on how many users you want to include in your plan.
Importance of a sales funnel
Sales funnels show the path your customers will follow on the way to purchase your product or service. You should analyze your sales funnel to understand how it works and what needs improvement. It will also help identify the holes in the various stages of your sales funnel.
Understanding your sales funnel will help me understand how to influence how prospects move through the sales funnel and whether or not they convert into buying customers, as well as providing insight into what customers are doing at each stage of my sales funnel so I can invest in marketing activities to attract more prospects, develop better messaging at each stage of my funnel, and convert more customers into paying ones.
Key takeaway: Solid knowledge of the customer journey is essential for identifying gaps in the process and investing in the most effective marketing strategy.
Final Thoughts
Sales funnels are a systematic process that helps businesses organize their sales activities. A sales funnel template guides prospects through the stages of awareness, interest, consideration, decision, and purchase.
With this information, marketers can better understand their customers' needs and develop more effective strategies.
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