GoHighLevel Vs ActiveCampaign - The Pros and Cons of Each Marketing Tool (2023)

GoHighLevel Vs ActiveCampaign - The Pros and Cons of Each Marketing Tool (2023)
GoHighLevel Vs ActiveCampaign - The Pros and Cons of Each Marketing Tool (2023)Jonathan Blake
Jonathan Blake
January 8, 2023

Unsure which marketing automation tool is right for your business? This blog post compares GoHighLevel and ActiveCampaign and breaks down the pros and cons of each.

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Marketing automation is a massive help to businesses of all sizes. It allows you to automate repetitive tasks, saving you time and energy. There are many different marketing automation tools available, each with pros and cons. This blog post will compare GoHighLevel and ActiveCampaign and help you decide which tool is best for your business!

GoHighLevel Vs. ActiveCampaign

Best All In One Platform


  • Increased leads and conversions
  • Easier to create beautiful, responsive emails and landing pages
  • Easier to collect leads with lead-capture forms
  • Increased search engine ranking with a reputation management feature
  • Automated lead nurturing and sales automation
  • A/B testing for email campaigns
  • Detailed reports on campaign performance
One Of The Best CRM and Automation Platforms


  • Best Email Automation Platform on the Market
  • Built-in CRM
  • Small Business Budgetable
  • DFY campaigns
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GoHighLevel is an all-in-one marketing platform built for agencies & marketers to get more sales & customers online. On the Other Hand, ActiveCampaign is an All In One Marketing & Customer Experience Platform that Provides You With Powerful Email Marketing, Automation, And CRM Tools. 

So, which tool is better for your business? Let's take a closer look at each tool's pros and cons.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform that provides users with many useful tools to run their business.

The platform is built for agencies and marketers who want to get more leads, nurture them, and turn them into repeat customers.

Check out this GHL Demo Video:

GoHighLevel provides users with various tools to help them grow their business, including email marketing, SMS marketing, Smart List, lead capture forms, landing page builder, social media integration, Membership, and more.

You'll be able to replace dozens of tools such as ClickFunnels, Mailchimp, Teachable/Kajabi, WordPress, Pipeline, Calendly Hubspot, SalesForce, etc.

What are the benefits of using GoHighLevel?

Some of the benefits of using GoHighLevel include:

  1. Increased leads and conversions
  2. Easier to create beautiful, responsive emails and landing pages
  3. Easier to collect leads with lead capture forms
  4. Increased search engine ranking with reputation management feature
  5. Automated lead nurturing and sales automation
  6. A/B testing for email campaigns
  7. Detailed reports on campaign performance

Overall, GoHighLevel offers many features and benefits that can help agencies improve their marketing. If you're looking for a way to automate your marketing efforts, then GoHighLevel is worth considering. However, it's worth noting that the platform is not as widely used as ActiveCampaign, so you may need to do more research to see if it's the right fit for your business.

100% Transparency- I use it for my business and switched from a handful of different software together, which has helped me reduce the time and money by switching to GHL. Also, I'm an affiliate for both software.

What are the Pros of GoHighLevel?

The platform is straightforward to use with the proper understanding and resources. All of the tools are easily accessible from one dashboard.

  • The platform integrates with a variety of social media platforms, messengers, GMB, and 2way chat features to make it easy to share your message across multiple channels and help more business owners.
  • The email marketing tool is incredibly powerful and allows users to create beautiful, responsive emails easily.
  • The lead capture forms are easy to set up and help businesses collect leads quickly and easily.

The landing pages are also easy to set up and look great on all devices.


All-in-One Sales and Marketing Solution for Digital Entrepreneurs

What are the Cons of GoHighLevel?

The price point is a little bit higher than some of the other marketing automation tools available. But you save money in the long run because you don't have to purchase multiple tools.

GoHighlevel Pricing Plans

  • GoHighLevel pricing starts at $97/month - $297/month
  • Agency Starter Plan - $97/mo - set up only a single account for your client or agency and get all tools.
  • Agency Unlimited Plan - $297/mo - ability to create unlimited subaccounts for your clients and other businesses.
  • White Label Mobile App + Custom Zap Upgrade - additional $497/mo - white-label your custom mobile app, custom zap, and add your agency's branding.

It's not as widely used as some of the other options, so you may need to do more research to see if it's the right fit for your business, depending on the solutions you are looking for at the moment.

It's not as well-known as some of the other technologies on the market, which It's also nice because they are continuously improving their product and providing excellent customer service.

  • You can't integrate directly with email tools (only via SMTP).
  • They don't have as many integrations as their competitors (use Zapier or Integromat).
  • Depending on the person, It could take longer to learn than some of their competitors.

What do we love about GoHighLevel?

Its competitors' pricing plans don't offer the same level of value or flexibility that the White Label plan does. You get your own SAAS business for a fraction of the cost, and it sets us apart from our competitors, so we can charge more to our clients.

  • You get built-in marketing tools for creating landing pages, sales funnels, and websites so you can capture leads easily.
  • And on the backend, you get a CRM and tools to nurture your leads into customers.
  • You can create custom, automated follow-up campaigns to engage your leads via multiple channels, including voice calls, email, SMS, Facebook Messenger, and more.

Overall, GoHighLevel is an excellent platform for businesses of all sizes. It's easy to use and provides the tools you need to succeed. Give it a try today!

If you're looking for an all-in-one marketing and CRM platform, look no further than GoHighLevel. With its White Label pricing plan, businesses of all sizes can take advantage of its powerful tools.

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Ready to try GoHighlevel and level up Your Business?

If you want to learn more about what GoHighlevel can do for your company, sign up for a free 14-day trial today instead of the regular 14-Day Free trial. You'll get unlimited access to all of the platform's features and tools so you can see how they may assist you in expanding your company. Don't put it off any longer; join for a free trial now!

What is Active Campaign?

ActiveCampaign is an all-in-one marketing and customer experience platform that offers you powerful email marketing, automation, and CRM solutions. It's a fantastic tool for organizations of every size to enhance their customer experience and expand their business.

Some of the benefits of using ActiveCampaign include:

  1. Increased leads and conversions
  2. It's easier to develop attractive, mobile-friendly emails.
  3. With lead capture forms, it's easier to gather leads.
  4. Automated lead nurturing and scoring
  5. A/B testing for email campaigns
  6. Detailed reports on campaign performance.

All In One Automation
8.9/10 Our Score

ActiveCampaign is a great tool for any business that does marketing online. Not only does it provide a range of features such as email automation, dynamic segmentation, and integrated analytics, but it also integrates seamlessly with other apps like WordPress and Salesforce.

This allows businesses to maximize the efficiency of their online marketing activities. Furthermore, its A/B testing capabilities help companies optimize their messages to generate more leads and increase revenue. With ActiveCampaign, businesses can make smarter decisions regarding their digital marketing strategies and create campaigns that draw in a larger audience.

Who is Active Campaign for?

Active Campaign is a platform built for individuals, small and large businesses, or companies to send better-automated emails, nurture their leads, and provide an incredible, optimized email experience. Regardless of your business size, ActiveCampaign has the features you need to succeed. If you're looking for one of the best email marketing, go with Active Campaign.

What can you do with Active Campaign?

Active Campaign comes with robust automation tools to run automated email processes, save time, and make more money for your business. Automated email marketing is one of the most efficient ways to nurture leads and turn them into customers. With ActiveCampaign's intelligent tools, you can create automated email marketing campaigns that are personal and relevant to each individual.

How does ActiveCampaign compare to other platforms?

ActiveCampaign is one of the most powerful email marketing platforms on the market. It offers more features and tools than many of its competitors yet remains easy to use. If you're looking for a platform that will help you take your email marketing to the next level, ActiveCampaign is a great choice.

Active campaigns Pros & Cons

ActiveCampaign is a great email marketing tool. It has many features that are beneficial for businesses of all sizes.

Some of the pros include:

  • Automatic emails: Automated emails help you save time and keep your customers engaged. ActiveCampaign allows you to create automated email series based on customer behavior, such as abandoning their cart or signing up for a contest.
  • CRM: Active Campaign's Customer relationship management system allows you to track customer interactions and sales opportunities. You can also create custom fields to track essential data for your business.
  • List segmentation: With ActiveCampaign, you can easily split your email list into segments based on demographics or interests. This allows you to send targeted content to specific groups of customers.
  • A/B testing: A/B testing is a great way to test different versions of your email campaign to see which one performs better. ActiveCampaign makes it easy to create and compare different versions of your email.

However, there are also a few cons to consider:

The price: ActiveCampaign's pricing can be a bit high for some small businesses. The Lite plan costs $15/month, and the Plus plan costs $70/month.

The learning curve: ActiveCampaign can be tricky to learn at first. However, many tutorials and resources are available to help you get started.

Overall, ActiveCampaign is a great email marketing tool with many features that can benefit businesses of all sizes. It has a bit of a learning curve, but the benefits are well worth it. If you're looking for an email marketing tool to help you grow your business, then ActiveCampaign is a great option.

Active Campaign Pricing Plans

Activecampaign Free 14 days trial here.

  • Lite Plan - $15/month - pay $9/mo (billed annually) and comes with basic email marketing features for 500 contacts.
  • Plus Plan - $70/month - get automation maps, built-in CRM, and custom audiences for 500 contacts.
  • Professional & Enterprise Plan Plan - unlimited and custom features - $159/month to $279 per month.

ActiveCampaign Annual Discount: You pay $9, $49, $129, and $229 per month (billed annually) for each of the plans above.

Ready to try ActiveCampaign?

Sign up for a free trial today if you're ready to see what ActiveCampaign can do for your business. You'll get access to all of the features and tools of the platform so you can see how it can help you grow your business. Don't wait; sign up for your free trial today!


Which is Best for Sales funnels and Landing pages?

The answer to this question will be different for every person. It depends on what you want to achieve with your landing page, sales funnel, or other marketing tools.

They both provide Landing page templates, but overall, GHL has more options and caters to websites, landing pages, and sales funnels. 

Does Active Campaign have an Affiliate Program?

You can be an ActiveCampaign affiliate partner and earn a 30% monthly recurring commission. 

Does Gohighlevel have an Affiliate Program?

GoHighLevel affiliate program gives a 40% monthly recurring commission for every customer you refer. They also have a two-tier commission of five percent for anyone who refers someone else.

Want to promote GHL?

Sign up here.

What do you think is the most significant difference between GoHighLevel and ActiveCampaign?

Here's what we discovered when we compared GoHighLevel to ActiveCampaign.GoHighLevel is a digital agency marketing platform designed to assist entrepreneurs in obtaining consumers and providing solutions.

It's a complete marketing suite that includes all the tools, assistance, and resources you need to succeed as an agency owner or marketer.

On marketing automation, both Active Campaign and GHL are excellent choices. ActiveCampaign is a platform that gives you the tools you need to manage email marketing and automation for your company. At the same time, GHL is beneficial for any online business with its full stack of features.

The high-level platform is simple and provides several tools for organizing your business and handling your clients. A page builder, for example, is one such tool that allows you to create full-featured websites, landing pages, sales funnels, surveys, and lead capture forms for your company and customers.

Growing your business and establishing a relationship with your leads is paramount. To build rapport and develop trust, you should track the progress of each lead.

This tool allows you to run automated follow-up campaigns and nurture your leads across a variety of channels through:

  • Email
  • SMS
  • MMS
  • Phone
  • Voicemail drops
  • Facebook messenger

Inside GoHighLevel, you'll find many other features, such as an integrated calendar to automate lead booking and a membership zone for building an online course (or community) for your business.

ActiveCampaign has almost everything you need for email marketing and automation. They provide you with an easy drag-and-drop interface for creating forms and landing pages for gathering leads.

You can then use their email builder and mobile-friendly designs to create awesome emails, and you may also follow up with your leads using their templates.

Their most prominent attribute is their automated automation system, which is simply unrivaled. It allows you to create automated email messages, rate leads, and automate your list management procedures.

ActiveCampaign also includes a built-in CRM for managing your audience and a 'conversations' feature that allows you to send targeted communications to your website visitors.

Both ActiveCampaign and GoHighLevel have their strengths. It comes down to what you're looking for in a marketing platform.

If you want something to help automate your business, it might be worth giving Active Campaign a try.

But if you need more of an all-inclusive suite with tools like memberships, White label Applications, invoicing, and a page builder/Sales funnel builder, then GoHighLevel is the better option.

Which Is The Best Price For The Money?

This is a difficult question to answer as it depends on the size of your business and what you need from a marketing automation platform.

Generally speaking, though, ActiveCampaign is less expensive than GoHighLevel for email marketing and automation features. However, if you need more features (like websites or automated sales funnels with complex sequences and upsells), then GoHighLevel is the better value.

In the end, it's up to you to decide which platform provides the most value for your needs. But we're confident that both ActiveCampaign and GoHighLevel will help you take your business to the next level.

Top Alternatives to Gohighlevel in 2022



Clickfunnels offers you many of these same tools for marketing and selling. However, when comparing ClickFunnels to Go High Level, ClickFunnels is best suited for creating funnels, whereas High Level is better at everything else and has a funnel builder.

With ClickFunnels, you can create sales funnels and member sites and create email marketing campaigns. Still, HighLevel goes much farther with built-in CRMs and marketing automation tools to make getting and retaining more clients easier. I switched from Clickfunnels to GHL because of the CRM, SMS, and white label applications, and I reduced my cost and canceled other software. GHL is more suitable for marketing agencies or marketers that want a full suite of features to retain and nurture their prospects. 

Read GHL VS. Clickfunnels Review


Kartra gives you everything you need to run an effective sales and marketing campaign, including a funnel builder, landing pages, and lead generation tools. It is more integrated and straightforward than GoHighLevel, but it doesn't offer as much customization. It can also be slightly more expensive than High Level. If you need more accounts, you may want to consider High Level instead.



HubSpot is another excellent sales and marketing platform for SMBs. With GoHighLevel vs. HubSpot, you see that HubSpot offers a freemium model that can get a business started with the platform without any initial investment. It's more geared towards enterprise business with their high ticket backend, they offer exceptional services, but it's a little too rich for our company. 


Conclusion: GoHighLevel vs. ActiveCampaign – which one should you choose?

In conclusion, GoHighLevel is a powerful marketing automation platform that allows you to create highly personalized email campaigns, automate tasks, track results, etc. It also offers a free plan that includes unlimited contacts, emails, and web forms. ActiveCampaign is another popular marketing automation tool that helps you build automated marketing campaigns, manage leads, and generate sales. It comes at a price, but it does offer a free trial period. Both platforms allow you to send bulk emails, track performance and analyze data.

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