Do you want to go right to my top recommendations? ActiveCampaign and GetResponse are two of my personal favorite email marketing solutions for local businesses in 2023.

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Email marketing has become a vital part of modern-day marketing strategies. The ability to reach out to customers at the touch of a button is a great way to stay connected with them.

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Email automation software allows you to create automated campaigns that save time and increase efficiency. These tools allow you to schedule emails, track open rates, segment lists, and much more.

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The best email automation software will help you get your message across in an effective manner. You can use these tools to build relationships with your audience by providing useful content on a regular basis.

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The ideal email marketing software should be simple to use, allow you to segment your list, customize your message, and obtain analytics reports.

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If you are looking for the best email automation software, then this list should be able to help you find what you need. We have included some of the most popular options available today.

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What is the Best Email Marketing Software for Local Businesses?

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Here are my recommendations for the best email marketing tools for local businesses and services to use this year:

Recommended All in one Platform: ActiveCampaign
Recommended All in one Platform: Get Response
Simple to use & Affordable Recommendation: MailerLite

Read further to learn Why I recommend These Products

Email Marketing Automation – How To Choose The Best One?

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Are you looking for the best email marketing automation software? Then you are in the right place. In this article, I am going to share with you some important points that you should consider while choosing the best email marketing automation platform.

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1. Features

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First thing first, you should check out the features of the email marketing automation tool. Some of the most common features include:

Email templates & Email Editor
List segmentation & Campaign Monitor
CRM
Landing Page Builder
Data management
Analytics
Reporting
SMS
List Segmentation
Advanced Automation Features & Advanced Features
Free & Training on email marketing strategy and best practices

1. ActiveCampaign

Active Campaign is a simple yet effective email marketing platform. It is designed to help users build better relationships with their customers.

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This product is great if you're looking for an email marketing solution, but don't want to spend too much money. This tool offers all the basic features that you might expect from good email marketing software.

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Features of ActiveCampaign

ActiveCampaign

Best All In One Platform

8.9/10 Our Score

Learn More

ActiveCampaign is a great tool for any business that does marketing online. Not only does it provide a range of features such as email automation, dynamic segmentation, and integrated analytics, but it also integrates seamlessly with other apps like WordPress and Salesforce.

This allows businesses to maximize the efficiency of their online marketing activities. Furthermore, its A/B testing capabilities help companies optimize their messages to generate more leads and increase revenue. With ActiveCampaign, businesses can make smarter decisions regarding their digital marketing strategies and create campaigns that draw in a larger audience.

It includes everything from email templates to landing pages. There are also various other features like analytics and reporting.

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Machine learning helps companies predict what people want, and then automatically takes action for you. You can use predictive actions to automate your marketing campaigns.

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ActiveCampaign integrates with 850+ other applications. It makes it easy to create and manage lists. It works well with email workflows.

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It allows you to create custom emails and send them out to specific groups or individuals. All of this data syncs up with their built-in customer relationship management (CRM) to provide sales teams with advanced lead scoring. Lead scoring is a way to reward individual email subscribers based on their actions.

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Try out ActiveCampaign for free!

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List of Features to love about ActiveCampaign

Save time by automatically sending emails on behalf of others
Create email templates that can be customized and used over and over again
Add images to emails to make them more visually appealing
Schedule emails in advance so they are sent at the right time
Set up rules for when you receive or send emails
Track opens, clicks, bounces, unsubscribes, etc. to see how effective your campaigns are doing
Get real-time email analytics to track the success of your campaigns.
Seamlessly integrate with over 850 other apps.
Audience Segmentation with a huge range of features including drip campaigns.

Active Campaign Pricing:

$9/mo-$258/mo

Pricing depends on the number of contacts and if you opt for monthly or yearly pricing.

Monthly Pricing: $9 per month, billed annually.
Yearly Pricing: $49 per year, billed every 12 months.
You can cancel at any time.

If you’re looking to get in touch with prospects who have visited your website, then this is a great option.

Try out ActiveCampaign for free!

2. GetResponse

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GetResponse is another great email marketing automation tool that has been around since 2001. They offer both free and paid plans.

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GetResponse is an all-in-one online marketing platform to grow my business. They offer email campaigns, high converting landing pages, and webinars to help my marketing efforts.

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GetResponse's most distinctive feature is its auto funnel technology, which includes 30+ pre-designed landing pages, email templates, and sequences to assist you to boost sales!

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But one of GetResponse's biggest strengths is its smart automation tools. Using those features, you can design multiple advanced conditions to segment and automate your lists automatically. Their easy-to-use drag-and-drop editor lets you easily create high-quality emails without any coding skills.

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Overall, GetResponse offers one of the best email marketing platforms to create automated sales funnel and landing pages.

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Try out GetResponse free for 30 days.

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GetResponse Core Features:

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Easily create landing pages and websites without any design or coding experience
Build automated email sequences that convert leads into paying customers
Score leads automatically and focuses your attention on the hottest ones
Create, manage, and optimize paid ad campaigns in minutes
Send one-time or recurring web push notifications to subscribers
Hold live or automated webinars with ease
Manage events with sophistication and style
Paid ads creator makes it easy to create and optimize Facebook, Google, and LinkedIn Ads.

GetResponse Pricing plans

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Insert Screenshot

Free Plan: Contact List: up to 500

Unlimited Newsletters
1 Landing Page
Website Builder
Connect your domain
Signup forms and popups

Try out GetResponse

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Email Marketing Plan: Between $13 & $19 per Month up to 1000 Email List

(Goes up depending on plan and Contacts)

FREE PLUS
Autoresponders
Unlimited landing pages
Unlimited Website BuilderGet all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
Basic segmentation is based on contact details stored in your account.
Email scheduling
Integrations and API

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MARKETING
AUTOMATION (Recommended)

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$41 to $$

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(Goes up depending on plan and Contacts)

EMAIL MARKETING PLUS
Marketing automation
Event-based automation
Webinars
Advanced segmentation
Contact scoring
Sales funnels

Try out GetResponse free for 30 days. And Start Growing your Email List Today.

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3. MailerLite

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In minutes, you can create an eye-catching email campaign with a drag and drop editor. Advanced targeting allows you to tailor your campaigns based on specific criteria. You may also use MailerLite with OptinMonster to build a high-converting Mailerlite signup form that is adaptable to user behavior and customize.

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Additionally, MailerLite provides powerful tools to help you automate your email marketing and improve your results. With MailerLite's workflow automation, you can send targeted content to the right people at the right time. You can also use MailerLite's split testing and reporting features to optimize your campaigns and get the most out of your email marketing.

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MailerLite is a powerful and easy-to-use email marketing tool that can help you achieve your marketing goals. With MailerLite, you can create beautiful email campaigns, track your results, and automate your workflow. Try MailerLite today and see how it can help you take your email marketing to the next level.

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MailerLite Features:

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Drag and Drop email builder/Editor: Create beautiful email newsletters without any coding skills.
Optimized Templates: Choose from a wide range of professionally designed templates, or create your own.
Advanced Targeting: Segment your subscribers based on behavior, demographics, or purchase history.
Automation: Send triggered emails based on subscriber activity (e.g., opens, clicks, unsubscribes).
"One Stop Shop" for all your email marketing needs
Drip Campaigns and Bulk Emails

Receive a 30 Day Free Trial

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MailerLite Pricing

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Insert Screenshot

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Pricing: Free plan available; paid plans start at $10/month.

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The free plan includes 1,000 contacts per month.

12,000 monthly emails per month
1 user
Email customer service & support

Key features

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Drag and drop email builder
Email editor & advanced automation builder
Websites
10 landing pages with 100+ landing page templates
Signup forms & pop-ups
Affordable prices

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Start Free Plan

Growing Business

$10 / month

For up to1,000 subscribers

Start 30-day trial

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Unlimited sends per month
3 users
24/7 Email support
All in Free, plus
Sell digital products
Unlimited templates
Dynamic emails & Pre-Built automations
Auto resend campaign
Unlimited websites & blogs
Unsubscribe page builder

Advanced

$21 / month

For up to1,000 subscribers

Unlimited emails per month
Unlimited Contacts
24/7 Live chat & email support
All in Growing business, plus
Enhanced automation
Facebook integration
Custom HTML editor
Promotion pop-ups
Multiple triggers in automation Start a Free 30-day trial

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4. MailChimp

MailChimp is a free service that allows users to create beautiful, responsive email templates. It also offers a wide range of useful features such as autoresponders, dynamic content, advanced targeting options, A/B testing, etc.

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MailChimp is a great tool for small businesses and entrepreneurs who want to create professional-looking emails without spending a lot of money. It's also easy to use, so you can get started right away.

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If you're not sure where to start, MailChimp has a number of great templates that you can use. Just choose the one that best fits your needs and start customizing it. You can also find helpful tutorials on their website if you need some guidance.

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Once you've created your template, it's time to start adding your content. MailChimp makes it easy to drag and drop your images and text into the email, so you can create a beautiful design in just a few minutes.

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Once you're happy with your email, it's time to send it out to your list of subscribers. MailChimp makes it easy to segment your list so you can send targeted emails to different groups of people. You can also set up autoresponders so that your subscribers automatically receive your emails on a regular basis.

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Overall, MailChimp is a great tool for anyone who wants to create professional-looking email campaigns without spending a lot of money. It's easy to use and has a wide range of features that will help you get the most out of your email marketing. Give it a try today and see how it can help your business grow.

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If you're looking for a way to improve your email marketing, MailChimp is definitely worth checking out.

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Try out MailChimp

5. Aweber

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AWeber is a popular email marketing service provider that helps marketers send newsletters, promotions, and announcements via email. It's a simple yet powerful tool that lets you easily set up automated email sequences. The tool works well with WordPress, Shopify, and Magento websites. AWeber also offers a free 14-day trial so you can try their services.

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If you're looking for an email marketing service provider, AWeber is definitely worth considering. Their tool is easy to use and works with popular website platforms. Plus, you can try it out for free! Why not give them a shot?

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Try out AWeber free 14-days

6. Hubspot

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HubSpot is a web-based software solution that helps businesses manage their entire customer relationship cycle. It includes all the features required to run a successful email marketing campaign such as lead generation, nurturing, segmentation, personalization, reporting, and analytics.

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It comes with a drag-and-drop editor that lets users design professional-looking newsletters and landing pages. Users can also add images, videos, links, forms, and text boxes to their content.

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Try out Hubspot

7. Constant Contact

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Constant Contact is one of the most popular email marketing services in the market today. It is known for providing excellent support and a great user experience.

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Users can use the drag-and-drop feature to build stunning newsletters and landing pages. The platform has an easy-to-use interface that makes it super convenient for beginners.

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One of the best things about Constant Contact is that it offers a free trial. This way, you can test out the platform and see if it's a good fit for your needs before committing to a paid plan.

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If you're looking for an email marketing service that can help you take your business to the next level, be sure to give Constant Contact a try. You won't be disappointed!

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8. ConvertKit

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ConvertKit is a web-based email marketing platform that allows you to build highly personalized landing pages, collect leads, and automate email sequences.

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It also integrates with many third-party apps and services including Facebook, Twitter, Instagram, Google Analytics, and more.

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ConvertKit is perfect for B2C companies since it focuses on customer acquisition.

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It also has powerful automation capabilities which allow you to trigger automated emails based on events like purchases, registrations, and page views.

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ConvertKit also supports A/B testing and dynamic content.

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This means that you can change the text, images, and layout of your emails without having to start from scratch.

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ConvertKit has over 100,000 active users and 4.5 stars rating on App Store.

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Email Marketing Automation – How To Choose The Best One for Your Business?

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Choosing the right email marketing automation software for your business can be a daunting task. Here are some tips to help you make the right decision:

Identify what features you need – Before you start looking for a platform, make sure you understand which features you need to accomplish your goals.
Compare different platforms – Take the time to evaluate the various platforms available and research their features, user reviews, and pricing models.
Try before you buy – Once you have narrowed down your choices, take advantage of free trials or demos so that you can get a feel for how each one works before making a purchase.
Focus on scalability – Consider whether the software can scale up along with your business as it grows over time and make sure it will fit into both your current budget and future one as well.
Pay attention to user experience – Research how easy the platform is to use from an administrative standpoint and also from a customer's end since this affects overall satisfaction with your users and customers.
Analyze customer support options– Investigate what type of customer service is available before signing up with any platform so that should any technical issues arise, they can be quickly resolved without causing disruption to your site or campaigns.
Think ahead when it comes to integrations – Determine if certain integrations are necessary now or if they may become necessary in the future, then pay attention to how easy those integrations will be when choosing a platform (if applicable).
Consider value-added services – Take into account whether there are any extras included with a given service such as training sessions, A/B testing capabilities, etc., as these can help improve outcomes over time even more so than just having access to basic automation functions alone.

What Is Email Marketing Automation?

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It is basically a software or web application that helps you automate your email marketing campaigns. This means that you won’t have to send emails manually. Instead, you can use this tool to create automated messages that will be sent automatically.

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Why Should You Use An Email Marketing Automation Platform?

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Let me tell you why you should use an email marketing automation platform. First of all, you can save a lot of time. When you use an email marketing automation tool, you can create multiple emails at once. That means that you will only have to write one message instead of several ones.

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Secondly, you can increase your sales. There is no doubt that when you send emails manually, you will lose lots of potential clients. However, with an email marketing automation tool, you can reach out to thousands of people at once.

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Thirdly, you can increase your conversions. When you use an automatic email campaign, you will receive a higher conversion rate than when you send emails manually.

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Finally, you can reduce your costs. When you use an automated email campaign, you will save a lot of money. You will also avoid sending spam emails to your contacts.

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How To Find A Good Email Marketing Automation Tool?

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Now let us talk about how to find a good email marketing automation tool. Here are some questions that you should ask yourself before choosing a specific tool.

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Do you have any technical skills?

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If not, then it is better if you don’t try to learn everything by yourself. It is always better to hire someone who has experience in using email marketing automation tools.

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Is there a free trial available?

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You should never pay without trying the service. So make sure that there is a free trial available.

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Does the company offer support?

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Another important point to look into is whether they provide 24-hour customer support. If not, then you shouldn’t even consider buying their services.

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Can you import data from other systems?

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When you buy an email marketing automation tool it is very important that you can import data from other sources such as CRM, social media, etc. Otherwise, you may end up spending more time on importing data rather than doing what matters most.

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How many templates do you get?

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The number of templates offered by the email marketing automation tool is yet another thing that you need to take into account. Some companies offer hundreds and thousands of templates while others just have a few.

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Are there any integrations available?

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Integration refers to the ability of an email marketing automation tool to connect with different third-party applications. For example, you can integrate your email list with a CRM so that you can manage both lists simultaneously.

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What kind of reports does the tool offer?

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Reports are essential for every business owner. They help you track the performance of your email campaigns. The best email marketing automation tools usually come with detailed reports which show you exactly where you stand.

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What Does Email Marketing Software Typically Include?

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- Email templates that you can customize.

- An autoresponder system that sends out emails automatically when someone opens an email.

- Tracking features that allow you to see how many people opened each email and which links were clicked on.

Email marketing has become a crucial part of every business' strategy. If you want to stay ahead of the competition, then you need to automate your emails.

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Final thoughts on the best email marketing platforms

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Overall, there are a lot of great email marketing platforms out there that can help you grow your business. It really just depends on what your specific needs are. If you need a lot of features and customization, then something like ActiveCampaign or Get Response might be a good fit. If you're looking for something more simple and straightforward, then something like MailChimp or AWeber might be a better option.

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At the end of the day, it really just comes down to finding the right platform that works for you and your business. So take some time to do your research and find the one that best fits your needs.

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Do you have any favorite email marketing platforms that you use? Let us know in the comments below! And if you found this post helpful, be sure to share it with your friends!

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Thanks for reading! We hope this was helpful in your search for the best email marketing platform for your business. If you have any questions or suggestions, please feel free to leave them in the comments section.

7 Best Email Automation Software's for Local Businesses(2024)