6 Ways to Create a Successful Local Content Marketing Strategy|2024

Content marketing involves creating valuable content that helps customers solve their problems and increase sales. This type of marketing is essential to growing a brand and increasing its visibility.

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There are several ways to create content for your business. The first step is to decide what kind of content you want to produce. Then, you should determine who your target audience is and what they would benefit from reading or viewing. Finally, you should choose the medium through which you will deliver your content.

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Let's take a deep dive into some actionable ways to grow your Revenue and Business with Content Marketing in today's digital world!

How To Get Started With Content Marketing?

Content marketing has been around for quite some time now but its popularity has only increased over the years. This is due to the fact that content marketing is very effective when used correctly. There are several ways through which you can use content marketing to promote your brand or company. In this article, we will take a look at how you can get started with content marketing.
 

What Is Content Marketing?

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Before we go into detail about how you can use content marketing, let us first understand what exactly content marketing is. Content marketing is basically a form of advertising where you create unique pieces of content and share them across various platforms. These platforms include social media sites like Facebook, LinkedIn, Twitter etc. The main aim of content marketing is to increase traffic to your site as well as generate leads.
 

Why Should I Use Content Marketing?

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 Well, there are several reasons why you should consider using content marketing. Let us take a look at some of them:

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1)Increase Traffic

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 When you use content marketing, you will be able to attract more visitors to your site. Since most people nowadays prefer reading rather than watching videos, they will visit your site more often if you post interesting and informative content.
 

2) Generate Leads

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 Another reason why you should use content marketing is that it helps you to generate leads. When you write engaging content, you will be able to see a rise in the number of leads generated.

 3) Build Trust

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 One of the biggest benefits of content marketing is that it builds trust between you and your audience. When you provide valuable information, you will be able to gain the trust of your readers.

Successful Content Marketing Strategy for Local Businesses Follow these Six Steps:

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1. Define Your Audience/Build a Buyer Persona 

2. Identify Your Goals

3. Determine Your Message

4. Develop a Plan

5. Measure Your Progress

6. Evaluate Your Results

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Step 1 – Define Your Audience 

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The first step toward developing a successful content marketing strategy is to define your audience. You need to identify the specific group of people who will read your content. You also need to find out whether they have any interest in your products or services.

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The best way to do this is to conduct market research. Conducting market research is an effective way to get to know your audience better. It allows you to analyze data regarding your potential customers' buying behavior. This gives you a clear idea about their preferences and needs.

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Once you have identified your audience, you can start creating content that meets their needs.

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Step 2 - Identify Your Goals

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The second step toward creating a successful content marketing strategy involves identifying your goals. You must figure out what you want to achieve with your content.

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Are you looking to build brand awareness? Do you want to drive sales? Or maybe you just want to inform your audience about something new?

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You must always keep your audience’s interests in mind when deciding on your goals. Once you have decided on your goals, you can then decide which type of content you will produce.

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For example, if you want to sell a product, you may choose to publish blog posts that contain useful tips and tricks. If you want to educate your audience, you could opt for articles that discuss different topics related to your niche.

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Step 3 - Determine Your Message

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The third step toward creating a successful strategy is to determine your message. What kind of information would your audience like to receive from you?

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Would they like to learn how to make money online? How about how to lose weight?

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These questions help you come up with ideas about the types of content you will create. However, don't forget to consider your target audience's age, gender, location and other factors before coming up with ideas.

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Step 4 - Develop a Plan

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After you have determined your message, you can now develop a plan. A good content marketing strategy includes planning every aspect of your campaign. This means that you need to think about where you are going to post your content, how often you will update your website, and what type of content you will share.

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For example, you should not only write a blog post but also include images, videos and infographics. These elements will add more value to your content. Also, you should ensure that you use keywords throughout your content.

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Step 5 - Measure Your Progress

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The final step toward creating a successful marketing strategy is to measure your progress. To be able to track your results, it is important to set realistic goals. You should also evaluate your performance regularly.

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Step 6- Evaluate Your Results

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Evaluating your results helps you improve your content marketing strategy. By analyzing your efforts, you can see which parts of your content marketing strategy worked well and which did not.

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This will give you valuable insights into areas that require improvement. In addition, you can compare your results with those of your competitors. This will allow you to identify any weaknesses or strengths in your business.

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Creating a successful content marketing strategy requires patience, persistence, and dedication. But as long as you follow these steps, you will be able to reach your business goals successfully.

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If you are struggling to improve your content marketing efforts, try these six ways to increase engagement:

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1. Use Visuals

2. Include Calls to Action (CTAs)

3. Write About People (people want to feel understood and heard)

4. Share User Generated Content (UGC)

5. Focus On Quality Over Quantity

6. Be Consistent

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How to Create a Successful Social Media Marketing Strategy for Local Businesses

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Social media has become one of the most powerful tools for businesses today. With over two billion people using social media platforms such as  Facebook, Twitter, and Instagram, there is no doubt that these tools are here to stay.

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Social media is an easy way to connect with customers, promote products and services and generate leads. It is also a great way to get feedback from potential clients or customers. In fact, according to Hubspot, 92% of B2B marketers say that social media helps them gain insight into their customer base.

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However, many local business owners struggle to effectively utilize social media. They either do not know how to start or fail to understand why social media marketing is so effective. Here is some content marketing tips:

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• Use social media platforms that are relevant to your business.
•  Post regularly on all platforms. (Build a Content Hub on Your Website)
• Make sure you’re using the right hashtags.
• Include links in your posts.
• Interact with other users.
• Ask questions.
• Answer others' questions.
•  Encourage comments and likes.
•  Repost other users' content.
• Follow influencers.
• Promote your company through paid advertising.
• Consider hiring a professional social media manager.
• Engage in online communities.
• Participate in forums.
• Monitor competitor activity.
• Perform regular content audits 

How does Content Marketing fit into your Customer's Journey?

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Awareness stage: When people first come across your content, they may or may not be aware of who you are or what you do. You want to make sure they know about your company and brand.

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Consideration stage: As people start considering buying your product, you want them to understand why they should buy from you.

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Decision stage: Once someone decides to purchase from you, you need to remind him/her of the reasons he/she chose you over your competitors.

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Action stage: After purchasing from you, you want to keep your customers coming back for more by providing them with useful information.

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Conversion stage: The final step is when your customers actually convert into paying customers. Make sure you provide them with the best possible experience at this point.

Content Marketing for Local Businesses - Types of Content Channels

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There are several types of content marketing available for small businesses. Each type of content marketing offers its own unique benefits but each can work together to help build awareness and drive traffic to your website. Here are examples of some of my favorite content types:

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1. Blogging

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Blogging is a great way to share valuable information with your audience. A blog allows you to write articles that will educate readers and encourage them to take action.

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You don't have to be a writer to create a successful blog. There are plenty of free blogging software options out there that allow you to easily add new posts and edit existing ones.

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You can use a variety of different topics to attract visitors to your site. For example, if you sell gardening supplies, you could write about plant care tips. If you run a restaurant, you might discuss recipes for delicious dishes.

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If you're interested in learning more about blogging, check out our guide to starting a blog.

2. Email Marketing

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Email marketing is still one of the most powerful ways to reach your target market. According to eMarketer, email marketing generates $5 billion in revenue per year.

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Email marketing is also one of the easiest forms of content marketing because it doesn't require much time or money. All you need is an email list and a good message.

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To get started, simply send emails to your current customer base. This can include sending regular newsletters to those who signed up for your email newsletter.

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It's important to remember that you don't need to spend a lot of money on email marketing. Many companies offer affordable plans that allow you to send hundreds of thousands of emails without spending too much.

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3. Social Media Advertising

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Social media has become a huge part of many consumers' lives. In fact, according to Forbes Magazine, social media accounts for almost half of all internet usage.

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Social media advertising is a great way to increase exposure for your business. By posting engaging content on Facebook, Twitter, Instagram, etc., you'll gain followers and potential clients.

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4. Podcasts & Audio Content

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Podcasting is another effective form of content marketing. It's easy to produce and distribute podcasts. You can even record your podcast using tools like Google Hangouts.

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Podcasts are perfect for local businesses because they allow you to talk directly to your audience. Your listeners can ask questions or request advice.

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According to Forbes U.S. consumers listened to nearly 15 billion hours of podcasts in 2021, up 25% from 2020.

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This makes podcasts a great tool for building relationships with your audience.

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5. Video Marketing 

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Vlogs (video blogs) are similar to traditional blogs in that they allow you to post videos as well as written content. They're especially useful for sharing how-to guides and tutorials.

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Videos are also a great way to connect with your audience. You can answer viewer questions or show off products.

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According to Hubspot, The number of online videos watched per person per week has almost doubled since 2018. 

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6. Infographics

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Infographics are visual representations of data. They're often used to explain complex concepts or trends.

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They can be extremely helpful when trying to communicate information quickly and effectively.

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For example, if you want to share the benefits of working from home, an infographic would be a great way to do so.

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Bonus Tip: Focus on User Experiences and Optimize for Conversion Rates

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In addition to creating quality content, make sure that your website looks professional.

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Make sure that your site loads fast. Include high-quality images and videos. Use clear navigation. Make sure that your site is mobile-friendly.

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The goal is to create a user experience that will keep visitors coming back.

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The last thing you want to do is lose customers by providing them with poor service.

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Content Marketing Tools for Small Business

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Here are some of my favorite tools that are useful for my small business:

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Buffer

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I love this app because it allows me to schedule posts to multiple platforms at once. I've been able to create custom campaigns based on keywords and interests.

Buffer also allows me to track which posts perform best.

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Jasper.ai 

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I use Jasper to help with short and long-form content that is persuasive marketing copy for social media, GMB and blog content and posts, and more. This tool is great for content marketers!

The AI helps me write more compelling headlines and descriptions for my products and services. 

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Frase.io

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I use it to write and optimize my business listings for service pages and write and optimize all of my blog posts to boost my local SEO rankings. This tool helps me push out a lot more pieces of content for my Blogs.

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ActiveCampaign

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I use this service to collect emails from customers and prospects. I then segment these contacts into lists based on their interest. ActiveCampaign gives me the ability to send targeted messages to specific groups.

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GohighLevel

I use GHL for my landing pages/sales funnels, CRM, Call tracking, SMS/Voicemail Drops, Invoicing, social media Posting & GMB. GHL is an all-in-one marketing and sales solution targeted at agency owners but has so many useful tools for local businesses or business that do any kind of marketing in general. 

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WordPress/Elementor

This free blogging software allows me to easily create new blog posts. It's super easy to edit existing posts and add links to other sites.

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Canva

I use this website to create graphics for my blog posts. I can also create infographics, flyers, and presentations.

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 Google Drive

I use this cloud storage system to store all of my files. I can access them anywhere via my phone or computer.

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Google Analytics & Search Console

I use this web analytics tool to measure traffic to my site.

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Zapier

I use this automation tool to link certain actions together. For example, I set up a rule where every time someone signs up for my newsletter, they get added to a list in Gmail.

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FAQ's

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What are the 5 essential elements of a content marketing strategy?

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1. Audience Research

2. Keyword Research

3. Competitor Analysis

4. Content Creation

5. Distribution

What is in a content strategy

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Content Strategy is a process of planning, creating, managing, measuring, and optimizing your digital content.

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Content strategy is a way to think about all the different ways you want to communicate with your audience. This includes everything from what you say, to how you say it, to when you say it, to where you say it.

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B2B trends in content marketing predictions for 2020's

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• The future of B2B content marketing will be driven by data.
• The most successful companies will leverage data to make better decisions.
• Companies that have the most accurate data will be able to make smarter decisions and deliver better customer experience
• AI will play a major role in helping brands understand their customers and provide personalized experiences
• Content marketing will become increasingly automated
• Companies will start using machine learning to automate content creation and distribution
• Machine learning will allow marketers to create content that matches each individual user’s needs and preferences
• Marketers will be able to produce high-quality content quickly and efficiently
• Automated content will help brands save money and increase ROI
• As consumers demand more personalization, brands will need to offer more personalized products and services
• Brands will need to focus on improving the quality of their product and service offerings
• The rise of AI (Artificial Intelligence) will drive the adoption of new technologies such as chatbots and voice assistants
• Voice assistants will enable users to interact with brands through natural language interactions

Final Thoughts

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In order to create a successful content marketing strategy, it's important to first understand your audience and what they're interested in. Once you know that, you can begin creating content that is relevant and engaging for them. Additionally, using the right tools and platforms will help you reach more people with your message. Finally, always be prepared to experiment and test different strategies to see what works best for your business. By following these simple tips, you'll be well on your way to content marketing success in no time.

Now that you know the basics of creating a successful content marketing strategy, it's time to put it into action.If you have any questions or need assistance, please contact us and we'll see if we can assist. They can assist you with all aspects of your content marketing, from ideation to execution. And, they'll make sure your strategy is tailored to meet the specific needs of your business.

With the right content marketing strategy in place, you can achieve incredible results for your business. So what are you waiting for? Get started today and see the amazing things you can accomplish.