Copywriting Hacks: 20 Questions for More Compelling Content

You want to write better copy, but you're not sure where to start.

It can be tough to know where to start when it comes to writing great copy. You might feel like you need a degree in marketing or advertising in order to create content that engages your audience.

This guide will help you get started. In it, you'll find 20 questions that will help you write better copy and create content that engages your audience.

By answering these questions, you'll be able to produce content that is both compelling and accurate.

Thoughts to ponder before writing copy

So, without further ado, let's get started!

Who is your target audience?
What are their pain points?
What are their goals, hopes and dreams?
What are their values?
How can you help them achieve their goals?

Copywriting is one of the most important skills for any business. Whether you're writing for your website, a blog post, or an email, effective copywriting can engage your readers and drive conversions. But what makes good copy? And how can you make sure your content is compelling and engaging? Answer these questions to get a better understanding and taylor your copy towards your audience.

To help you write better copy, we've put together some questions to help you get in the right mindset to write copy that converts.

What's the purpose of your content?
Are you trying to sell a product or service?
Are you trying to build brand awareness?
Are you trying to drive traffic to your website?
What action do you want your readers to take after reading your content?

Here are questions to help you understand what goes into writing compelling copy:

What language do they use?
How can you connect with them on an emotional level?
What story can you tell that will resonate with them?
What call to action will inspire them to take action?
Where are they now?
Where do they want to be?
What solutions are you offering?
Who already owns my audience?
How much time do they have?
What's the format of my content?
When is the deadline?
What's my budget?
Who are my competitors?
What are their strengths and weaknesses?
How much value can I deliver?
What are my unique selling points?
How am I different from my competitors?
IS my thing "NEW" to this market? How am I special?
What does my target market care about?
What does my target market need to know?
How can I reach my target market?
What's the best way to communicate with my target market?
What tone of voice I should use when communicating with them?

How will this help me?

The questions will help you figure out what makes good copy and how to produce content that is both engaging and accurate. Additionally, the questions will help you understand your target audience and how to reach them. By answering these questions, you will be able to create content that is sure to engage your audience!

Now that you understand the importance of copywriting and have some questions to help you get started, it's time to put pen to paper (or fingers to keyboard)! Writing great copy takes practice, so don't be discouraged if it doesn't come easy at first. Keep at it, and soon you'll be a pro!

Tips for writing compelling content

Now that you've answered the questions, it's time to start writing! Here are some tips for writing compelling content:

Start with a catchy headline. Your headline is the first thing your readers will see, so make sure it's attention-grabbing and relevant to the rest of your content.

Keep it simple. When it comes to copywriting, less is more. Use short sentences and simple language to get your point across.

Tell a story. Stories are a great way to connect with your readers and make your content more engaging.

Use images and videos. Adding visuals to your content can help break up the text and make it more visually appealing.

Use calls to action. Calls to action inspire your readers to take the next step, whether it's signing up for your email list or purchasing a product.

How can you make your content interesting and engaging?

One way to make your content more interesting and engaging is to use images and visuals, b-roll ect. People are visual creatures and often respond better to visuals than to text alone. Adding an image along with your blog post can help grab attention and keep readers engaged.

Another way to add interest to your content is by using humor. If you can make your readers laugh, they're more likely to keep reading. Just be careful not to overdo it - you don't want your blog to come across as a comedy act.

Stories are also a great way to engage readers. Whether you're sharing a personal story or an interesting anecdote, stories can help your readers connect with your content on a deeper level.

Finally, consider adding interactive elements to your marketing strategy. This could be something as simple as a poll or quiz, or something more complex like an embedded video or audio clip. Interactive content is a great way to get readers involved and keep them coming back for more.

So there you have it - four tips to make your content more interesting and engaging. Give them a try and see how they work for you!

Tools to Help you create compelling content

If you're having trouble coming up with ideas for your content, or you're just not sure where to start, there are a few tools that can help.

Canva

Canva is a free online design platform that’s beloved by bloggers and small business owners for its simple, drag-and-drop interface and extensive library of built-in templates.

Buffer

Buffer tool allows users to track, analyze, and report on social media activity - perfect for understanding what content is resonating with your audience and where you should focus your efforts.

CoSchedule Headline Analyzer

The CoSchedule Headline Analyzer is a free online tool that scores headlines based on how eye-catching they are and how likely they are to inspire clicks.

AnswerThePublic

AnswerThePublic is a free online tool that generates questions based on keyword input - perfect for coming up with ideas for blog posts, products, or services.

Google Trends

Google Trends is a free online tool that shows how often particular terms are being searched for on the internet. This can be helpful for understanding what topics are popular at the moment and tailoring your content accordingly.

KeywordTool.io

KeywordTool.io is a free online keyword research tool that generates hundreds of long-tail keywords based on inputted seed keywords. This can be helpful for understanding what terms people are searching for and how to optimize your content accordingly.

Descript

Descript is a google doc like AI video editor that helps you create compelling video content. Best beginner-friendly editing software out there that has amazing features.

Jasper.ai

Jasper.ai is an AI content creation platform that helps you create custom, human-like content at scale. With Jasper, you can generate articles, blog posts, social media posts, and more in minutes - perfect for busy marketers who need to produce a lot of content quickly.

Creating compelling content doesn't have to be difficult - with the right tools, it can be easy and fun! Give these a try and see how they work for you.

Final Thoughts

Copywriting is an essential skill for any marketer. In order to write effective copy, you must first understand your audience and what motivates them. You also need to be able to create content that is both compelling and relevant. In this article, we’ve provided 20 questions that will help you write better copy. Use these questions as a guide to help you create content that engages your audience and drives conversions.

What are some other tips you have for writing better copy? Share your thoughts in the comments below.

Looking for more help with your content marketing? Check out our training library for creating a content marketing strategy. This guide will walk you through the process of developing a content strategy that is aligned with your business goals. Once you have a solid content strategy in place, you can start creating compelling content that your audience will love.

Do you have any questions about writing better copy? Ask us on social and we’ll be happy to help!